An online platform (Human Cloud) model that enables the delivery of certain specialized services (customer service, translation, writing, etc.) performed by a managed group of online workers organized/managed by the platform provider. The client is purchasing “an outcome” (as a service output, not a labor relationship). Though the model was launched by LiveOps in 2000, only recently have more businesses (like Rev, et al) begun appearing in this segment. In a B2C context, an example of an online services company would be Uber. (See also: Crowdsourcing, Online Staffing.)